SEO Friendly Redirect on a Single Page in IIS

If you’re changing the internal structure of your website or simply putting up a new site with different pages (i.e. oldpage.html is becoming newpage.asp), then IIS can redirect the old pages to the new one on a page-by-page basis. And it will do it correctly using a 301 Response so search engines will update their records accordingly without penalizing you.

Instructions to Redirect Single Pages in IIS

  1.  Open up IIS on the server
  2. Open up the Website on the left pane
  3. Right Click the page you want to change on the right pane and select Properties
  4. Select “A Redirection to a URL”
  5. Check “The exact URL entered above” and “A permanent redirection to this resource”.
  6. Enter the full URL to the new website page (i.e. http://www.example.com/page.asp)
  7. Press OK. You’re done.
  8. Test the page. You may have to restart IIS or the website for changes to take effect.

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